Case Studies

Ride hailing app one of the largest taxi services company in UAE

Ride hailing app – one of the largest taxi services company in UAE

Client Pain-point

The Client is one of the largest Taxi Service provider in UAE. With a fleet of well over 3,000 cars and 4000 highly trained captains, the Client transports 150,000+ passengers through 75,000+ journeys every single day across all the emirates in UAE.

In the past few years the Client has been facing various challenges and struggles owing to the advent of various digital car hailing applications like Uber and Careem. The following were identified by the Client as the key pain points in their day to day operations:

1. Staying competitive in the digital space along with digital platforms like Uber and Careem.
2. Engaging customers on a regular basis.
3. Obtaining real-time feedback from customers
4. Enhancing customer/user experience throughout their customer journey.

Client Vision and Objective

To develop a scalable ‘Ride hailing application’ with the objective to digitize their taxi services and thereby achieving high-level of operational efficiency and customer satisfaction by providing the customers with a hyper-personal user experience in their digital journey. Through this application the Client expects to reach a wider network of customers thereby improving their market share, brand image, brand value and trust.

Client Requirements

The Client has envisioned a digital and scalable application that provides hyper personalized customer experience in provision of its services. The following are the key functionalities of the application:

1. A robust taxi booking solution where the customer could schedule journeys in advance or hail rides real time.
2. An accurate GPS system to track the drivers
3. An app that could connect the customer with the drivers
4. A transparent billing system with multiple payment options
5. Real-time reviews and feedbacks from Customers
6. An application to provide promotional offers and discounts to Customers

The deliverables of this application would be as follows:
1. Customer mobile app (iOS and Android)
2. Driver mobile app (iOS and Android)
3. Admin Panel (Web application)

The application has to seamlessly integrate with the existing legacy systems to provide a complete omni channel experience to customers and drivers..


The Beta version of this application is expected to go live by Q4 2022.

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