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Introduction:

With new technology emerging every day, the financial industry has evolved more rapidly than ever! So, do you know how fintech is contributing to this industry’s transformation? Financial technology, or Fintech for short, is an incredible experience. It covers all digital banks and lets customers manage their accounts online without going to a physical location. 

In this blog, we’ll be delving deeply into some of the most talked-about fintech subjects of 2024. Knowing these trends can be very helpful, whether you are running your own company or just someone who likes to monitor their savings! 

In this blog, we’ll talk about things including Artificial Intelligence and Machine Learning, Blockchain and Cryptocurrencies, Digital Banking, Open Banking, and how companies like Sphere IT will be helping the banks in the Fintech Revolution with Technical Resources and Staffing! So, get ready to learn all about the future of finance!

Embedded Services

• One of the biggest trends is embedded services. Let’s understand this by example. Suppose you are buying a new watch online on Amazon or Flipkart and getting an insurance plan for it right there, on the same app! That’s Embedded Finance. 
• It’s putting financial services like loans, insurance, or payments directly into the apps you already use every day.
• It is convenient as you don’t need to jump between apps! You can take care of your transactions in one place, saving you time and hassle.
• By embedding finance, businesses can offer you services that fit your needs perfectly, making your experience even better.
• This can help people who might not have access to traditional banks get the financial services they need.
• Sphere IT finds and manages the tech experts needed, through a whole trusted recruitment process for the candidate as per the need and skill set, saving time and money.

Advancements in Digital Banking

• Boom of Online banks such as Bank5 Connect, Quontic Bank etc, which operate entirely online. They offer a completely online banking experience and reduce the need to visit the physical branches. 
• You can pay your bill or send money to friends and family faster and more efficiently using digital banking since it supports real-time transactions. This speed and efficiency have transformed the way we manage our money.
• Banks use data to offer personalised financial advice and products designed to your needs. It is becoming common for banks to use data to understand their customers’ spending habits and financial goals.

AI and ML For Digital Banking Services

• Whether you need help with a transaction or have any queries about your account, chatbots are available 24/7 to offer support. Chatbots for instant replies to your queries and assistance. Whereas Machine Learning (ML) helps in detecting fraud activities and preventing fraud if there are any unusual transaction patterns. For example, if an unusual withdrawal is made, ML can flag it immediately to you for further investigation.
• AI analyses your online behaviour to offer personalised financial advice and recommend products. It customises recommendations to help you better manage your finances, whether it’s recommending a new credit card or offering a savings plan.
• AI can quickly check your information, when you apply for a loan, and approve, or reject the application without needing a human to do it. Because AI and ML follow precise instructions, they make fewer mistakes as compared to humans.

DeFi Growth in the Financial Sector

In 2024, you can manage your finances without a traditional bank! Wondering how? 

Well, now you can borrow funds, earn interest, or even buy insurance –without a bank, all directly between you and another person. That too, securely. This is the Decentralised Finance/DeFi.

• It uses the same tech behind cryptocurrencies to keep everything safe and trackable. Instead of just digital money, DeFi uses blockchain to create a whole new system for financial services. 
• DeFi is open to everyone with internet access, so you can ditch the wait and manage your money on your own time. 
• If you think it’s not secure, then mind you because every transaction here is recorded publicly, making everything clear and traceable. No hidden fees or mysterious charges.
• DeFi cuts out the middleman (banks!), leading to lower fees and potentially better deals on loans, investments, and other services.

• Innovations in DeFi in future will lead to the creation of new financial products and services, attracting more users.
• Growing interest from investors will provide more funding for DeFi projects, accelerating their development and adoption.

More Need for Cybersecurity in Fintech

Fintech apps are super handy for managing your money, but in 2024, the need to keep your info secure is important. 

Do you know that Fintech stores a lot of data including your name, address, and bank details? And data leak is a major issue. As Fintech gets more popular, it attracts more frauds or hackers who try to steal information. They might send fake emails (phishing) to trick you into giving up details, or lock your data (ransomware)! Fintech companies use tech like AI and ML for digital safety and store their data in the cloud. In 2024, Keeping this online space safe is important by using encryption, so even if someone gets in, they can’t read it. 

Conclusion

So, 2024’s Fintech is all about convenience and security! In this blog, we discussed embedded service, cybersecurity, DeFi Growth in the Financial Sector and more of the Fintech trends. But remember, keeping your info safe is key! So, no matter how the sector is evolving, they will focus on keeping your data safe. IT Solutions and Services Company, Sphere IT can be your partner in this by helping with digitalization, providing software service and finding the top talent for your technical team. 

For inquiries and consultations, and to discuss how your bank thrives in the digital age, reach out to Sphere IT(https://sphereitglobal.com/) or contact +97142853268 or send an email to info@sphereitglobal.com.